Recycle Tears

Recycle Tears is an imaginary, dystopian, and satirical product I designed to explore the extremity of business practices and beauty. In the dystopian future, I imagine businesses may grow to exploit and make money on anything - even the tears of the customers. Combined with the extremity and obsession of the beauty industry, where the products can even harm you to look beautiful, this product is commentary on the dystopian future that must be avoided.

In this project, I created all the things necessary to sell a product including package design, product design, a commercial, and animations. This is for a fine art class at Carnegie Mellon University called Concept Studio II: Systems and Processes.

Tools: Illustrator, Premiere, After Effects, Photoshop, Nikon DSLR

Role: Art Direction, Product Design, Video, Editing, Animation, Costumes & Makeup

Featured film in Shot 4 Shot Film Festival, a Pittsburgh student film festival at Carnegie Mellon University

Video and Commercial

To make the product believable, I created an energetic and fun brand identity, script, and editing. Because the concept itself is dark, I made sure that the editing, look, and video also had a dark undertone. I also chose outfits that were slightly housewife looking and odd, for the characters  to cohesively bring together an audience and communicate the odd and dystopian concept.

Thanks to Josh Kery, Theresa Abalos, and Sophia Cao for starring as the interviewees!

Product

This product is created with an eye mask and a straw with a funnel attached. The goal is to cry into the funnel and use the mask to relieve the puffy eyes that you have.

Created with Illustrator and After Effects, these animations are meant to explain the product and are inside the video.